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Liquid Refreshment

Archive for April 22nd, 2008

InterWined recalls a study two yeas ago that found chronic binge drinkers held fond memories of their week-end intoxication, despite putting themselves at risk and, in some instances, becoming injured (either self-inflicted or by others).
The scientists held that this positive reinforcement of negative events compels human behaviour to detriment.
Two new studies revolve around this phenomenon […]

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