Dec

The Twelve Wines of Christmas

During the Christmas holiday season, the wine ‘sales’ offered by some retailers can prove as inexplicable as they are inexpensive.

Take as an example the supermarket giant Asda and its £30 offer on bottles of Dom Perignon. That’s around one-third the actual market rate.

A steal right?

Wrong.

What’s the catch? Well, despite being advertised nationally, Asda only stocked around 1,000 bottles in each of the branches deciding to take part in the promotion, a figure that proved less than half the total number of its supermarkets. So, if their ad got you in the shop, but the shelves were empty, someone at Asda bets you still bought you turkey and trimmings anyway — sucker! Maybe, the ’sales’ aren’t as inexplicable as they might seem.

UK wine retailer Oddbins, which sells little else but wine, is up in arms about the underselling of wine in order to entice customers through the door. But they aren’t without their own tricks. The shop is now offering the once seasonal promotion of 20 percent off the cost of a mixed case of wine all year round. Merry Christmas, indeed!

The promotion gave InterWined the opportunity to buy some wines that would normally exceed its stated (£10) price range, review them in time for holiday shopping, and give you the scoop before the relatives come round for their yearly marinating between Christmas and New Year.

So with 7 days remaining until official start of the Twelve Days of Christmas, InterWined.com offers you its Totally Awesome Christmas Cracker Wine Case.

Follow its list and, with the year-round discount, the total should come to around £107. That’s less than £10 per bottle…

And don’t forget to visit each day for a new review, as InterWined.com counts down the Twelve Wines of Christmas.

Totally Awesome Christmas Cracker Wine Case

2005 Cline Cashmere £12
2003 Frescobaldi Nipozzano Riserva Chianti £12
2005 Finn ‘Off the Leash’ Adelaide Hills £10
2006 Marotti Rubico Lacrima di Morro d’Alba £8.29
2004 Quinta Generación Casa Silva Colchagua Valley Chile £12
2004 Jean-Luc Colombo Les Forots Cotes-du-Rhone £11.49
2005 Katnoon Founder’s Block Coonawarra £9
2003 Ailes de Paloumey Haut-Medoc £9.49
2005 Domaine Saint Antonin ‘Les Jardins’ Faugeres £8.49
2005 Sleeping Dog Lies West Australia Shiraz-Cabernet £8
2005 Parducci Sauvignon Blanc Mendocino £8
2002 The Observatory Swartland £20 [InterWined’s Cellar Secret]

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