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Liquid Refreshment

23

Aug

A Question of Taste Bud Marketing

Jacob Gaffney  in Tea

After publishing the Tea Time blog, an email hit my inbox from one of my sources.

After interviewing Matthew Brown of Echo Chamber, a company that spies on businesses for other businesses for an article for Wine Spectator, he then read my entry, and responded. I have always told people that when I’m wrong I will say so; and Matt says there are, in fact, decent Tea merchants in this world, and argues that Twinings is simply providing a product made to the specifications of their consumer. Fair enough. Thank you, Matt.

Here is what Brown had to say:

”Like the blog – good fun to read – love the trailer too – very high production values and you come across really well – I’d love to see the full thing on telly.

As for your rant about Twinings tea conformity, take a look at my review of
T2 Tea in Australia.

T2 is a fantastic chain store that sells only loose leaf teas, and revels in the varieties, inconsistencies and ‘vintages’

This ties into two trends we talk about – ‘Authetiseeking’ and ‘Anti-Big’ (anti corporate and anti homogenous) So it just goes to show that there is a market for every taste!

Hope we can hook up for a drink when I get back from Dallas.

M”

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